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Our research studies on digital transformation, digital excellence, and customer experience in the pharmaceutical industry can give you unique insights, benchmarking data, and hands-on advice today. Uncover how your firm’s digital excellence maturity is affecting the customer experience of patients, physicians, and payers around the world.
In the US, pharma customer experience (CX) is approaching an inflection point. Pharma firms have made major investments in CX but rarely measure the effects in any structured way. This business-as-usual approach to underperforming channels means that firms waste money on financing activities or building things for their own sake. This is unsustainable, and the reckoning is looming on the horizon. To maximize the value of CX, US pharma companies need to measure it by harnessing data and insights in ways that are not yet normal practice for the industry.
