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Proprietary Data, Expert Analysis And Thought-Provoking Insights​

Our research studies on digital transformation, digital excellence, and customer experience in the pharmaceutical industry can give you unique insights, benchmarking data, and hands-on advice today. Uncover how your firm’s digital excellence maturity is affecting the customer experience of patients, physicians, and payers around the world.


April 2022

Participant experiences influence clinical trial enrollment and retention and thus are a key indicator of the performance of these studies. To understand how well pharmaceutical firms contribute to positive clinical trial participant experiences, we surveyed patients across Europe and the US and found that there is ample room for improvement. In the long term, pharma companies must adopt a structured approach to ensure that the clinical organization puts the patient at the center of everything they do—but there are also solutions that firms can adopt in the short term to get started.

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