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Proprietary Data, Expert Analysis And Thought-Provoking Insights​

Our research studies on digital transformation, digital excellence, and customer experience in the pharmaceutical industry can give you unique insights, benchmarking data, and hands-on advice today. Uncover how your firm’s digital excellence maturity is affecting the customer experience of patients, physicians, and payers around the world.

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January 2022

Digital excellence in pharma companies improved in 2021 – a positive sign given the tremendous strain that the COVID-19 pandemic put on commercial operations in the industry. If pharma firms want to maintain this upward trajectory, they need to further strengthen their capabilities, starting with more effectively communicating their vision of what digital can do for customers. Pharma companies’ failure to make significant progress on highly relevant but complex behind-the-scenes digital capabilities like analytics and CRM remains the biggest missed opportunity.

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