Proprietary Data, Expert Analysis And Thought-Provoking Insights
Most HCP interactions now take place in digital channels; about 30% of interactions on pharma websites and social media are now self-serve. In 2025, satisfaction with these channels rose for the first time, reflecting the impact of targeted digital investments. Our Global Digital Landscape Benchmark shows that website performance rose across the board—content strategy, channel experience, and unification—while social media performance declined slightly overall, reflecting weaker content strategy despite continued gains in channel experience. As AI-driven search and answer engines reshape information discovery, content depth, scientific rigor, and ecosystem connectivity are becoming prerequisites for visibility, use, and trust. What was a differentiator is fast becoming the baseline, making the transformation of pharma’s web and social ecosystems an immediate strategic imperative.
