Access To Best And Next Practices
Our recurring Leadership Board meetings are open to a select group of pharmaceutical executives who are leading their firm’s digital transformation, multichannel marketing, or customer engagement efforts. Boards stimulate debate and fresh thinking as participants share opinions on and best practices for pressing digital excellence and customer experience topics.
Our Leadership Board brings together:
Heads of digital strategy and operations
Heads of “digital factory” organizations
Heads of multichannel marketing and engagement
Heads of customer experience and customer excellence
Leadership Boards provide insightful best and next practices in a confidential, peer-facilitated environment. Members get the opportunity to shape the challenges that our Boards address. Members also have exclusive first access to our latest insights.
Learn How To Create Successful Customer Experiences With An Exclusive Network Of Peers And Our Senior Experts
Discover on how our senior experts help executives apply insights from our thought-provoking research and best practices with an exclusive network of peers. Time-pressured physicians can only do so much. Inundated with meeting requests, information, and other “updates” from pharma companies, physicians must make hard choices about which firms they will give their time to. As a result, any interaction that a pharma firm has with a busy physician becomes a crucial moment of truth; the company must take advantage of the opportunity to impress a customer with its latest data and services. But how do physicians choose which requests to accept, and how useful do they find these interactions? To gain insight into these questions, we surveyed more than 3000 Healthcare Professionals.