Thomas Lau

Tom has three years experience in assisting digital leaders and global brand teams with transformational customer experience and marketing projects. Over the course of his career Tom has used human contextualisation of data analysis to deliver customer experience strategies that resonate with the individual. In his role at DT, Tom applies this strategy to help clients redefine their customer engagement strategy, whilst evaluating their digital, data and analytics capabilities to allow brand teams to achieve sustained business growth by creating best in-class customer experience.

Prior to joining DT, Tom worked as an experience strategy consultant at Accenture Interactive where he advised various global pharma brand teams across both commercial and medical operations to deliver customer experience initiatives. In these roles, Tom piloted new ways of working that include modular content delivery and redefining medical content creation. Tom has experience working with stakeholders from the executive through to technical and agency level

Tom received a bachelor’s degree (B.Sc. Hons) in Biology with Management from Imperial College London.