Practical, High-Impact Results
London, United Kingdom
Shiti has 7+ years of experience in Pharma commercial analytics, insights, and strategy. She has experience of helping global pharma organizations with brand planning and business development using marketing analytics, promotional strategies, patient journey quantification, digital effectiveness, and opportunity assessment across diverse set of brands. She has managed and delivered multiple projects that refined brand strategies by measuring KPIs to enable stakeholders in taking quick decisions on launch and marketing strategies.
Prior to DT, Shiti worked as a Consultant at ZS Associates. Here she led the strategy and insights partnerships with pharma organizations. This involved program and team management, problem solving through innovative solutions to client’s business questions, business development along with building and pitching project proposals.
Shiti received a bachelor’s degree in Information Systems from the Birla Institute of Technology and Science, Pilani in India.