Practical, High-Impact Results
Large Scale CRM & BI Roll-out
Ser has nearly forty years of experience in the pharmaceutical industry, a career that has spanned sales, marketing, technical, business analysis, and project management roles. For the past fifteen years, he has defined and launched pharma customer-centric customer relationship management (CRM) and business intelligence (BI) implementations across major European markets. Ser’s experience as a business architect and business analyst enable him to translate high-level strategic guidelines into practical, user-friendly implementations and tailor them to specific markets. His long tenure in the pharma industry and strong analytical, interpersonal, and communication skills make him effective at leading large communities of subject-matter experts.
Prior to joining DT Consulting, Ser was a project manager for European CRM rollouts at several major global pharmaceutical firms, operating within the customer excellence function. Earlier, during nearly thirty years at MSD Europe, Ser fulfilled a number of sales, technical, and management roles. He was the lead business analyst for MSD’s regional core CRM/BI system, defining requirements, coordinating user acceptance, and facilitating compliance approval for multiple European markets. Prior to that, Ser was a lead business architect for multichannel websites and CRM systems in major European markets, defining business cases, business requirements, core processes, and governance structures.
Ser received a bachelor’s degree (B.Sc.) in chemical engineering from Heerlen Technical College (Netherlands), where he also attained postgraduate certificates in environmental sciences and business administration.