Practical, High-Impact Results
London, United Kingdom
Mark has over 25 years of experience, specializing in the development and operational delivery of data driven, technology enabled, digital strategies. He brings cross-sector ‘best practice’ together with life sciences experience to deliver business value through customer engagement. Recently, Mark has led and delivered several transformational initiatives including: a regional omnichannel program across therapeutic categories, an AI-based program of next best actions for HCPs and distilling siloed brand objectives to portfolio strategies, as well as creating HQ sponsored playbooks to promote adoption of new digital capabilities at brand and country level.
Prior to joining DT Consulting, Mark was at ZS Associates where he worked with several Pharma companies to design digital strategies and build and deploy capabilities that deliver relevant timely and personalized engagement across channels and audiences. Before ZS, Mark was an Associate Partner at IBM iX, a new breed of digital agency, bringing together strategy, analytics, design and technology to create engaging customer experiences. Throughout his career, he has worked with some of the world’s leading brands on their digital and customer engagement initiatives, including Roche, BMS, AZ, GSK, Sony and HSB, as well as Mercedes’ Formula 1 team.
Mark is married to Tracey, a primary schoolteacher, and has 2 children: Jack, currently studying a postgrad masters in Geoscience, and Alice, a recent Marketing graduate.