Practical, High-Impact Results
Maarten van Essen
Amsterdam, the Netherlands
Customer Engagement & Training
Maarten has fourteen years of experience in the pharmaceutical industry, including seven years in marketing strategy and digital transformation. For the past three years, he has specialized in customer experience, running successful co-creation pilots, building organizational frameworks for scaling and replication, and setting up training courses for learning and development. Maarten is a pioneer who is passionate about helping organizations move from a sales-oriented business model to a more sustainable service-oriented business model. He focuses on accelerating innovation with choice and scalability.
Prior to joining DT Consulting, Maarten was a customer excellence lead at Takeda Pharmaceuticals in Europe and Canada. He headed the effort to pilot a value-driven customer engagement approach, which collaborated with a university hospital to use human-centered design to revamp the care pathway for oncology patients. He also co-led the translation of local best practices into a state-of-the-art multichannel marketing program, including end-to-end methodology, maturity assessment, training bootcamp, playbooks, and execution tools. Maarten has held several strategic marketing roles in the Netherlands for Takeda, Danone Medical Nutrition, and Novo Nordisk, always with a strong focus on customer centricity and business model innovation.
Maarten received a bachelor’s degree (B.Sc.) in biomedical sciences and a master’s degree (M.Sc.) in biomedical sciences and product management from the University of Utrecht.
Takeda, Danone Medical Nutrition, Novo Nordisk