Practical, High-Impact Results
London, United Kingdom
Ed has four years experience in collaborating with global and local pharmaceutical professionals to maximize the output from digital initiatives in order to redefine customer-centricity strategies. Ed has gained extensive experience working with senior global stakeholders, local marketing managers and agency executives within the pharmaceutical industry. He is passionate in formulating data-driven insights to instigate change, develop capabilities for sustained digital growth and implement best-in class omnichannel approaches.
Prior to joining DT Consulting, Ed was a Senior Digital & Multichannel Specialist at Sanofi UK&IE and before that, a Chief Data Manager in Sanofi Global. In his most recent role, he drove the specialty care business unit’s digital transformation, from a traditional customer engagement method to a purely digital customer footprint. By using growth-hacking techniques, he enhanced the business’ digital capabilities and instilled a data-focused mindset to drive informed decision making and generate true customer-centricity. Ed’s range of expertise includes digital change management, building and implementing tools to automate tasks & improve efficiency, as well as customer engagement mapping.
Ed received a bachelor’s degree (B.A) in Business Management with International Industrial Experience from Exeter University.