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DT Consulting - About Us

Dennis van Rooij

Managing Partner

London, United Kingdom

Digital Transformation

Dennis is a recognized expert on how pharmaceutical executives can take full advantage of new digital technologies to bolster their business objectives. He brings a strategic yet pragmatic perspective on digital transformation for the pharmaceutical industry. In his current role as Managing Partner, Dennis is responsible for managing DT’s network of senior pharmaceutical executives who are leading their firm’s digital transformation, multichannel marketing, or customer engagement efforts, and spends a significant portion of his time working directly with clients.

Recently, Dennis has supported numerous pharmaceutical companies in benchmarking and improving their digital maturity, helped a leading tier-1 pharmaceutical company to assess its digital factory organization, and guided senior executives to understand the business impact of digital by addressing their operating models.

Prior to founding DT Consulting, Dennis was the Global Head of Digital Transformation at Novartis in Switzerland. He also served as an interim advisor for AstraZeneca, supporting its global digital marketing capabilities and engagement team. Prior to that, Dennis led the digital marketing strategy for Asia Pacific, Japan, and emerging markets for GlaxoSmithKline, where he earned the prestigious President’s Award for innovative marketing in emerging markets. Dennis also has seven years of digital transformation experience outside the global pharmaceutical industry as a senior consultant at MetrixLab and Forrester Research, where he worked with many of the world’s top companies.

Dennis received a bachelor’s degree (B.Sc.) in business economics and a postgraduate degree (M.Sc.) in international business and economics from Tilburg University.

Published Work
Past Experience

Novartis, AstraZeneca, GlaxoSmithKline, MetrixLab, Forrester 

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