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DT Consulting - About Us

Dennis van Rooij

Managing Partner

London, United Kingdom

Digital Transformation

Dennis is a recognized expert who advises pharmaceutical executives on how they can take full advantage of digital technologies to achieve their business objectives. He brings a strategic perspective on digital transformation for the pharmaceutical industry. In his current role as Managing Partner, he focuses on ensuring DT Consulting lives up to its mission of helping life science companies live and breathe digital and customer excellence through pragmatic and effective advisory and ensures that the experiences DT creates are valuable and delightful for DT and its clients.

In addition to his day-to-day leadership responsibilities, Dennis oversees DT’s networks of senior pharmaceutical executives who are leading their firm’s digital transformation efforts in clinical, medical, and commercial operations. He also spends a significant portion of his time working directly with DT’s various consulting practices, helping them unlock digital excellence opportunities to improve global healthcare.

Prior to co-founding DT Consulting in 2014, Dennis was Global Head of Digital Transformation at Novartis in Switzerland. He also served as an Interim Advisor for AstraZeneca, supporting their global digital marketing capabilities and engagement team. Prior to that, Dennis led the digital marketing strategy for Asia-Pacific, Japan, and emerging markets for GlaxoSmithKline, where he earned the prestigious President’s Award for innovative marketing in emerging markets. Dennis also has seven years of digital transformation experience outside the global pharmaceutical industry as a Senior Consultant at MetrixLab and Forrester Research, where he worked with many of the world’s top companies.

Dennis received a bachelor’s degree (B.Sc.) in Business Economics and a postgraduate degree (M.Sc.) in International Business and Economics from Tilburg University.

Published Work
Past Experience

Novartis, AstraZeneca, GlaxoSmithKline, MetrixLab, Forrester 

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