Practical, High-Impact Results
Dennis van Rooij
Managing Partner
London, United Kingdom
Digital Transformation
Dennis is a recognized expert who advises pharmaceutical executives on how they can take full advantage of digital technologies to achieve their business objectives. He brings a strategic perspective on digital transformation for the pharmaceutical industry. In his current role as Managing Partner, he focuses on ensuring DT Consulting lives up to its mission of helping life science companies live and breathe digital and customer excellence through pragmatic and effective advisory and ensures that the experiences DT creates are valuable and delightful for DT and its clients.
In addition to his day-to-day leadership responsibilities, Dennis oversees DT’s networks of senior pharmaceutical executives who are leading their firm’s digital transformation efforts in clinical, medical, and commercial operations. He also spends a significant portion of his time working directly with DT’s various consulting practices, helping them unlock digital excellence opportunities to improve global healthcare.
Prior to co-founding DT Consulting in 2014, Dennis was Global Head of Digital Transformation at Novartis in Switzerland. He also served as an Interim Advisor for AstraZeneca, supporting their global digital marketing capabilities and engagement team. Prior to that, Dennis led the digital marketing strategy for Asia-Pacific, Japan, and emerging markets for GlaxoSmithKline, where he earned the prestigious President’s Award for innovative marketing in emerging markets. Dennis also has seven years of digital transformation experience outside the global pharmaceutical industry as a Senior Consultant at MetrixLab and Forrester Research, where he worked with many of the world’s top companies.
Dennis received a bachelor’s degree (B.Sc.) in Business Economics and a postgraduate degree (M.Sc.) in International Business and Economics from Tilburg University.
Published Work
The State Of Digital Excellence In The Global Pharmaceutical Industry, 2021
Ranking the Experience of European Physicians’ Interactions With Pharma
Today’s Brand Planning Puts Customer Experiences at Risk in Pharma
The State of Digital Excellence in the Global Pharmaceutical Industry, 2017: Capabilities
Six Success Imperatives for Building a World-class Digital Factory in Pharma
Pharma Marketing Managers Need to Regain Control of Their CX by Investing in Measurement Methods
Digital Excellence in the Global Pharmaceutical Industry in 2016: Organizational Readiness
The Digital-infused R&D Opportunity in Pharma
Discipline Drives Digital Excellence in Pharma
The State of Digital Excellence in the Pharmaceutical Industry in 2015 Capabilities
How Pharma Marketers Find and Select Digital Marketing Agencies
Digital Teams Must Up Their Game to Meet Commercial Expectations
Start Your Digital Transformation Program With Stakeholder Alignment
Overcoming Obstacles to Digital Transformation Success in the Pharmaceutical Industry
Digital Excellence in the Global Pharmaceutical Industry in 2014
Past Experience
Novartis, AstraZeneca, GlaxoSmithKline, MetrixLab, Forrester