Evaluate the Competitive Digital Landscape to Improve Global Asset Unification
A large global pharmaceutical company wanted to understand how digital assets were deployed across regions and how they compared to the competition. The firm wanted to use the findings to develop best practices for each asset across customer understanding, content strategy, and unification.
Our approach to the client challenge:
DT Consulting led a rigorous nine-month engagement that included constructing a weighted scorecard to assess digital assets by region; using the scorecard to comprehensively assess the capabilities of the firm and its competitors by asset and region; and performing a gap analysis.
Based on the findings of the benchmarking exercise, DT Consulting provided numerous recommendations to improve point processes and unify assets to make customer journeys more cohesive. We also recommended that the firm consolidate its underutilized assets, leading it to decommission 400 websites.
We’ve been digital transformation leaders in the life sciences ourselves—so we understand the practical effect our advice has on your day-to-day activities. Our experience and focus enable us to offer you simplicity; our solutions make it easier for you to manage complexity. You get access to experts who understand your business and have tackled similar challenges.
Our rigorous research process and proprietary consulting methodologies ensure that you get objective information from an independent source. As part of Indegene, we also have the resources to handle long-term, multisite projects with multiple workstreams. You get the best of both worlds: the agility and personal attention of a specialist firm backed by the resources and reach of a big player.
Years of focus on and dedication to digital and customer experience transformation has given us deep insight into the life sciences industry. We’ve augmented that depth with breadth: the capacity to provide advice on the entire spectrum of your operations, from clinical to medical to commercial. We can execute engagements end to end—from strategy to execution—and deliver at the scale you need.