Brand Strategy

Develop A Strategic Plan For Brand Commercialization Across European Markets

Client challenge

A global pharmaceutical company sought a partner to support three main areas of the development of a three-year late-lifecycle brand strategy for a newly acquired brand: targeting and positioning, customer journey, and omnichannel blueprint.

Client Experiences

Our approach to the client challenge:

As the firm’s knowledge of the target group for this new therapeutic area was insufficient, DT started by assessing the target audience and competitive landscape and leading the effort to identify the right target and define product positioning for each of the selected EU countries. We then developed HCP personas and their customer journeys for optimal multichannel marketing engagement. To support local brand strategy execution, DT created an omnichannel blueprint with customer segmentation and journeys, content strategy, channel selection, and campaign planning.

Client impact:

The company successfully commercialized its new product, enabling local European teams to effectively plan and launch brand promotional activities in their countries.
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Our Difference

Learn more on About Us

Experienced

We’ve been digital transformation leaders in the life sciences ourselves—so we understand the practical effect our advice has on your day-to-day activities. Our experience and focus enable us to offer you simplicity; our solutions make it easier for you to manage complexity. You get access to experts who understand your business and have tackled similar challenges.

Excellence

Our rigorous research process and proprietary consulting methodologies ensure that you get objective information from an independent source. As part of Indegene, we also have the resources to handle long-term, multisite projects with multiple workstreams. You get the best of both worlds: the agility and personal attention of a specialist firm backed by the resources and reach of a big player.

Execution

Years of focus on and dedication to digital and customer experience transformation has given us deep insight into the life sciences industry. We’ve augmented that depth with breadth: the capacity to provide advice on the entire spectrum of your operations, from clinical to medical to commercial. We can execute engagements end to end—from strategy to execution—and deliver at the scale you need.

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