Boost Adoption of Content Hub Services via Benchmarking and Continuous Process Improvement
A large global pharma firm wanted to understand how digital assets in its content factory were deployed and consumed across regions and how this compared with its peers. It wanted to use these findings to determine best practices for each asset across customer understanding, content strategy, and unification.
Our approach to the client challenge:
DT Consulting led an engagement that included three elements. We defined the change management requirements needed to improve user adoption. We constructed a weighted scorecard to assess digital asset usage by region and applied it to comprehensively assess the capabilities of the firm and its competitors by asset and region. We performed a gap analysis to identify areas of improvement and where to implement best practices.
DT used the findings of the benchmarking exercise to formulate recommendations for planning change management, improving point processes, automating metrics reporting, and unifying assets in the content factory to make customer journeys more cohesive.
We’ve been digital transformation leaders in the life sciences ourselves—so we understand the practical effect our advice has on your day-to-day activities. Our experience and focus enable us to offer you simplicity; our solutions make it easier for you to manage complexity. You get access to experts who understand your business and have tackled similar challenges.
Our rigorous research process and proprietary consulting methodologies ensure that you get objective information from an independent source. As part of Indegene, we also have the resources to handle long-term, multisite projects with multiple workstreams. You get the best of both worlds: the agility and personal attention of a specialist firm backed by the resources and reach of a big player.
Years of focus on and dedication to digital and customer experience transformation has given us deep insight into the life sciences industry. We’ve augmented that depth with breadth: the capacity to provide advice on the entire spectrum of your operations, from clinical to medical to commercial. We can execute engagements end to end—from strategy to execution—and deliver at the scale you need.