Accelerate New Multichannel Capabilities via Customer Engagement Training
A large global pharmaceutical company lagged behind its peers in using centralized commercial capabilities to drive CX success. The firm turned to DT Consulting to help it launch and embed an EMEA-focused content factory.
Our approach to the client challenge:
DT Consulting led a three-stage engagement. First, we benchmarked the firm’s content strategy against industry peers and analyzed content consumption pain points. We designed and set up a centralized content capability for EMEA with a service layer to drive adoption in a decentralized organization. We implemented change management to engage and align stakeholders, including MCE training modules to steer local customer-facing teams to customer-centric content and drive efficient usage of the new capability.
DT enabled the client to implement a content hub across key countries and brands. It used its PMO office to scale this approach across EMEA by adjusting processes to implement new ways of working across roles required to improve CX.
We’ve been digital transformation leaders in the life sciences ourselves—so we understand the practical effect our advice has on your day-to-day activities. Our experience and focus enable us to offer you simplicity; our solutions make it easier for you to manage complexity. You get access to experts who understand your business and have tackled similar challenges.
Our rigorous research process and proprietary consulting methodologies ensure that you get objective information from an independent source. As part of Indegene, we also have the resources to handle long-term, multisite projects with multiple workstreams. You get the best of both worlds: the agility and personal attention of a specialist firm backed by the resources and reach of a big player.
Years of focus on and dedication to digital and customer experience transformation has given us deep insight into the life sciences industry. We’ve augmented that depth with breadth: the capacity to provide advice on the entire spectrum of your operations, from clinical to medical to commercial. We can execute engagements end to end—from strategy to execution—and deliver at the scale you need.