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DT Consulting - About Us

Alicia Gionfriddo

Director Data & Innovation

London, United Kingdom

Digital Transformation

Alicia is a highly experienced digital transformation strategist in the pharma & life sciences space. She has a strong understanding of the necessary technologies and operational capabilities needed to drive true organizational change. Alicia specializes in developing transformation strategies for enabling seamless customer experiences and advising clients from vision ideation through to execution.

A key focus area of Alicia’s is in supporting clients with understanding their current capability maturity for the formation of meaningful uplift plans that are measurable. She partners with clients to help them to align their transformation efforts across many parts of the business to one mechanism for understanding impact and informing on the outcomes of investments and change efforts.

Prior to joining DT, Alicia was a Digital Engagement Manager at IQVIA where she worked with senior executives leading the delivery of complex global, regional and local strategic advisory projects for top 20 and mid-sized pharma organizations. Alicia has consulted on and led engagements across data & analytics strategy design, go-to-market digital 3-Year strategy development, operating model & process re-engineering, as well as change management across many large-scale technology roll-outs. 

Alicia earned a bachelor’s degree in Kinesiology from Brock University, Ontario, Canada, a MSc in Neuroscience from Dalhousie University and a second masters in International Health Management from Imperial College, London.

Recent Client Experience

Global to Local Digital Transformation, Change Management, Omnichannel planning-measurement-optimisation, Maturity Measurement (e.g. DEMA, CEMA)

Past Experience
IQVIA, Accenture

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